Saturday, December 29, 2007

Where Did the Year Go?

I don't know about all of you, but I can not believe a whole year has past! It is bizarre to think that Woobee has been in business for over 2 years and Lola is going to be 3 next weekend. In my youth it seemed like it took forever for 1 year to pass. The year between 20 and 21 took an eternity (although I never let a thing like age stop me from having a good time). Now it seems that every time I catch a breath and look up another year has gone by. I can say that the years are getting better, which allows me to stomach the pace.

Business stuff...I just want to make sure all of you who read my blog and own your own business know about the FREE service Google provides for tracking traffic to your site called Google Analytics. Definitely go to Google and sign up for this if you don't have a way to track your traffic already, or even if you do Google has amazing options on ways to analyze the data.

I am about to hit the blog circuit again for BabyLegs and some for Woobee. Spreading the good word by giving away product. I do recommend sponsoring a giveaway when dealing with blogs. It has been my experience that it increases traffic to your site. Now, Woobee has never received a ton of sales from these reviews. Companies with lower priced products may notice more direct income, but it is still wonderful PR and people are starting to know the Woobee name and products. That is worth its weight in free merchandise.

This is how I choose blogs that may review Woobee or BabyLegs - I look at blogs I like or that I know are very popular first, then I look at their list of blogs they like, and the blogs they like and so on. I email the blogger and ask if they would be interested in reviewing the products or if we could sponsor a giveaway (may cost a little money or more product). This usually opens a dialogue on ways to work together. I have developed some wonderful relationships with bloggers (like Asha from Parent Hacks and Kelli from Tangled and True) and encourage you all to use this wonderful way of low cost marketing.

Have a wonderful and safe New Year!!!

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