Thursday, June 5, 2008

HARO Rocks!

So, there is this guy named Peter Shankman who started a popular facebook page which turned into a website, yada, yada, yada (you know the success story) all about connecting reporters/journalists/editors who are writing articles and literature pieces with the people to write about, base information on , quote, etc. You need to go there and get on the email list - http://www.helpareporter.com/. Heather from Mom4Life was spreading the word about this PR source...anyway to get your name and your companies name in print is a GOOD THING and it is FREE. Maybe 5% of his inquiries relate to me or These Two Girls/Woobee (and he sends out inquiries 3 time a day) but I answered one about kids at the beach, pitched my Super Woobee and got a response to send two blankets to an editor for a photo shoot that was taking place 5 days later. Since my Super Woobee's retail for $115 I wanted to know what publication this was for before I flew out $230 worth of product...turns out it was the beauty editor for PARENTING magazine and they now have two Super Woobee's no doubt enjoying how lovely they are, and oh so soft. The shoot was Tuesday so we will see if they actually make the magazine, but that's not the point. The point is Shankman's HARO (help a reporter out) emails have the attention of editors you want to reach. Now sign up!