Angele Bassett and me - Angela chose camo & pistachio Woobee blankets for her double stroller.
Alley Sweeny from Days of Lives was so sweet and really beautiful. She choose a pistachio Woobee blanket and bib for her son Ben.Celebrity swag is an interesting concept that has turned me into a total crazy person. I spend more time than I have searching for that one picture of a big celeb using their Woobee blanket that will propel my company to the next level. I know weird things about celebs, like the color of Shiloh Joile-Pitts stroller. I actually researched this so when I sent sweet Shiloh a Woobee blanket in a 1st b-day gift basket it would match. I tell ya' c-r-a-z-y!
Woobee products have recently been invited to participate in a lot of different celebrity events and giveaways, plus private requests from agents/stylists. I don't know how many of you actually know how the whole thing works, but let me give you a rundown. There is usually a price to pay to participate in an event or giveaway, ie. I was just contacted to do the daytime Emmy's and the MTV awards gifting suites. The Emmy's would cost me $12,000 plus 70 blankets to give away...and yes I said $12,000. The MTV awards would be $5,000 plus 30-40 pieces of product. Essentially you travel down to the event, set-up, and give away the farm to whoever comes by. The hope is that a celeb will graciously accept your product and pose for a picture. It is this picture and the comments the celebs make that you will e able to market. It is key to write down the comments - press want that info.
I know there are those of you out there who are totally bugged by giving free products to people that can afford it (I get grumpy about that too) but let's be honest - I am trying to capatalize on their fame. I am trying to get a piece of their action, which they have no doubt worked very hard for. I have sent Woobee products to the Joile-Pitt clan, Marcia Cross, Melissa Joan Hart, Jason Priestly, and more hoping that one day the Universe will be in line and a photographer will click a picture of them using their Woobee and it will get published in some raunchy tabloid, or better yet US Weekly:) Wow, I am starting to feel a bit like a leech. Anyway, my point is no one is given something for nothing. The celebs get free crap because we want them to help promote us. The only problem is catching the moment if/when they do.
How did I get Woobee in the celeb circuit? I was invited to bring Woobee's to a pre-Golden Globe gifting suite for kids (Big Kids Style Villa). How did I get invited? The pr firm putting on the event read reviews about Woobee's on blogs and message boards - the internet works. Yes, I paid money to be there and gave away loads of product. Yes, that is very hard for me to do since my products are locally made in Seattle and are very expensive to manufacture. Am I happy I went? Yes. The event itself was very disorganized, but the pay off has been good. I also traveled down with BabyLegs and shared a private gifting suite with them which was a blast.
You can check out Woobee at the Golden Globe gig at my site home page www.woobeekids.com. Click on the link to see the pic's and read celebs comments.
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