Friday, September 19, 2008

Trade Show Post-Partum

Rain or Shine Kids had a good show at ABC in Vegas. I had enough room to actually display product in the BabyLegs booth, and I put as much marketing material with incentives for buyers together as I could justify. But every time I come home from a show I think about all these things that I could have done differently and what I wasted time on. What I need to remember is that it is really all about getting the leads. That is how you will increase your ROI (return on investment), following up with buyers interested in your products. Beat your companies name into their heads. They may not pick up your line the first or even second time they see it, but the more they are exposed to your brand the better chance you have.

I still haven't taken my suitcase upstairs with my extra clothes in it and I got room last Friday. I gotta do that tomorrow. I'll put it on my list.

Signed a distribution with a Japanese company that I am really excited to work with. Now for the testing process to start. Everything that is sold in Japan needs to go through quality control testing. It is expensive and over the top, but with our financial markets being a bit iffy I will focus my company on international sales and distribution. Go Japan! I think a WooBee blankets sells there for $130. Seriously.

Signed up with a New England rep group while at ABC. If you are in New England and want WooBee email John Giacobbe and Associates jsgtoy@aol.com. If they prove to as good as think they will it would make the entire Vegas trip.

Gotta go to bed...tomorrow is our 11th wedding anniversary. Unbelievable! It honestly seems like just yesterday we were just snowboarding on Mt. Hood without a care in the world - nope that was 13 years ago. Holy crap.



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