Rain or Shine Kids Annual Sale!!

It's that time of year again people, the RoSK 'Annual Sale'. All WooBee products are 20%-65% off. Bibs for $9 (from $15), Burps for $5 (from $14), WooBee blankets $40-$49 (from $70) & the new CityScape WooBee's for $55 (from $70).

Head on over to RoSK web site and check out the cool new look and pick up a few kick butt shower gifts, and a little something for yourself. You'll also find the new organic UPF 30+ Sun Cover. Sun protection without chemical sunblocks, perfect of infants.

Sale lasts until June 7th (or until stock lasts).

Import/Export Discussion

Just got back from the Seattle SBA where I was a panel speaker on a discussion about Import/Export and manufacturing. This is a topic I like to talk about with new businesses in the soft goods industry. Whether or not to produce your product in the US should not be taken lightly. It's good to remember that after you pay all the sampling fees, shipping, duties, etc. your product may not actually be that much cheaper than producing in the US. Explore ALL the costs...and I mean ALL before you decide where to manufacture. You do not want to get stuck with a large amount of inventory just to save a few bucks. Sometimes paying a little more and moving all your product is a better deal. Weigh it all out.

stroller blankets, strollers, stroller blanket, stroller...

The title of this post has to do with my recent dive into SEO for the new site. The Rain or Shine Kids brand make-over will be released soon, which includes a long overdue new look for our site. Although we are just re-modeling the old dog (baby steps) I have been rewriting the text so that the search engines can find us better. The number one piece of information I have found most valuable, you can have to many keywords on a page. Try to choose a few to reiterate in the text so that the search engines can detect a pattern. It is these patterns that they pick up on. I am new to the wonders of SEO so be sure to research it yourself.

Here is a seek peek at my new logo.

You know what's great about this logo? It supports growth in the company, it has iconic design, and it just looks very cool. CorHouse consulting did a great job. We will be using the icons in some fun ways which will help our customers find the RoSK product that best fits their needs. Loads of possibilities.

Rain or Shine Kids 20% off Coupon Code

I just released a coupon code the blog fivedollarshake.com. Use SHAKE20 at checkout to recieve 20% off your total order at www.rainorshinekids.com. Offer expires Feb 5th!

Keep an eye out for good things to come this spring from RoSK!

Branding in 2010!

To say that I am excited about RoSK in 2010 barely scrapes the surface. I started to think about this year and how I need to make a huge change to my brand. My excitement was fading as Rain or Shine Kids started to move into this very comfortable, safe branding position that wasn't my vision, but what I have been financially able to manage. Well I said ENOUGH! I decide to kick down the money for a kick ass branding company that would catapult my company to the next level of serious business. I needed someone that would help set RoSK apart from the competition in a way that would set us up for ridiculous success...branding that allows & encourages growth. I contacted CorHouse (I worked with co-owner Cor at BabyLegs and know her brilliance) and I cant wait to share with you what they have done for RoSK...which is what my 'urban gear' company will be referred to as...RoSK (Rain or Shine Kids). The logo is BRILLIANT! The possibilities it gives us for future products is amazing, and they have given me back what I was starting to miss in my brand - a smidgen of attitude. Moms like me are my customers. We are urban, educated, start companies, travel the world, have children and like products that make our lives easier. We are not shrinking violets, wall flowers, or debbie downers. We appreciate a good sense of humor with just a hint of sass. That's my new brand, and I can't wait to show you. Expect good things from RoSK in 2010!

HOLIDAY SALES for WooBee's

I know, I know...you are being bombarded with relentless holiday specials from every company possible and now I'm doing it too...I made a special code for a customer that I am leaking to you all. Enter code 'SALLY' at checkout on www.rainorshinekids.com and receive 25% all WooBee products and 'b' blankets. Sweet deal.

OR

I am also running a web site special buy a WooBee blanket & get a WooBee bib for free ($20 value). That coupon code at checkout is 'BIB'.

Hope you are all healthy and happy. I am swamped and have to go, but I'll be back soon enough.

Business Growth is a Beautiful Thing

Rain or Shine Kids has noticed a wonderful sales growth this quarter despite these unfriendly economic times. It makes me wonder why now, in a recession, buyers are purchasing new lines again. Could it be that people are feeling that the worst is over? Maybe their companies have already made all the layoffs necessary to survive the recession so there is a stronger sense of security and spending is starting to resume? Could it be the switch in media focus to healthcare and off how bad the economy is that is lifting the dark spending anxiety cloud that has been looming over us?

I like to think that the reason Rain or Shine Kids is experiencing this growth is because buyers are finally understanding the value of our 5-in-1 protective blankets. That the marketing decisions I have made are actually showing there ROI (return on investment), and that more of our multi-function 'b' blankets are out in the world thanks to BabySteals.com - where we are now in their books as one of the fastest sell-outs (300 b blankets in 20 minutes!!). Actually, the 'b' blanket was so successful on BabySteals.com they are posting it again on Monday the 19th as their 'steal of the day' for $17.99!! Spread the word.

Rain or Shine Kids is also very excited that the high end Japanese department store Isetan has picked up our all weather WooBee product line. This is the perfect way to launch a high end product into the Japanese market. The launch is Nov 1st in one of their Tokyo stores and 3 blankets will be listed in Isetan's advertisement going out to 500,000 Japanese homes. I am looking forward to a long and successful partnership with this company via my distributor.

Hey - I just did a talk on the King 5 morning show about baby gear. You can check it out at http://www.king5.com/video/?z=y&nvid=406685. I will also be doing an interview on the Fox Q13 morning show live on Monday morning at 9:45. Should be interesting.

Hope everyone else out there is feeling the economic flow starting to move again.