Branding in 2010!

To say that I am excited about RoSK in 2010 barely scrapes the surface. I started to think about this year and how I need to make a huge change to my brand. My excitement was fading as Rain or Shine Kids started to move into this very comfortable, safe branding position that wasn't my vision, but what I have been financially able to manage. Well I said ENOUGH! I decide to kick down the money for a kick ass branding company that would catapult my company to the next level of serious business. I needed someone that would help set RoSK apart from the competition in a way that would set us up for ridiculous success...branding that allows & encourages growth. I contacted CorHouse (I worked with co-owner Cor at BabyLegs and know her brilliance) and I cant wait to share with you what they have done for RoSK...which is what my 'urban gear' company will be referred to as...RoSK (Rain or Shine Kids). The logo is BRILLIANT! The possibilities it gives us for future products is amazing, and they have given me back what I was starting to miss in my brand - a smidgen of attitude. Moms like me are my customers. We are urban, educated, start companies, travel the world, have children and like products that make our lives easier. We are not shrinking violets, wall flowers, or debbie downers. We appreciate a good sense of humor with just a hint of sass. That's my new brand, and I can't wait to show you. Expect good things from RoSK in 2010!