Trade shows

Tradeshows are one of those things that you really don't want to do, but you kind of have to if you want your brand to have weight & validity in its community. In a nutshell trade shows are exhausting, expensive and it is a miricle when you see your return in sales. Deciding which show to do is nerve racking. If you only have budget for one or two shows you want to choose well. A slow show can really get a girl down. Then there is the cost of the booth (the physical space you need to rent), the displays and posters you are going to use, shipping these items, catalogs and print material you need to give out - oh, and do not forget to have press kits for the press room! You can also find out what press will be there ahead of time and call to schedule an appointment with them to talk about your product. Taking advantage of the press that is there can help you tremendously. FREE press is the best press!

Woobee Kids, BellySock and BabyLegs will be at the ABC Kids Expo in Vegas Sept 7-10 (I will be there personally too so come by and say hi), Nicole from BabyLegs is taking us to Germany for the huge kids show in mid-Sept., and we will also be at Mom2B the last weekend of September in LA. This is one of the reasons this Woobee/BabyLegs merger is important for my company...the ability to get exposure that would not normally be able to afford. It takes money to make money - sad but true.