Rain or Shine Kids has noticed a wonderful sales growth this quarter despite these unfriendly economic times. It makes me wonder why now, in a recession, buyers are purchasing new lines again. Could it be that people are feeling that the worst is over? Maybe their companies have already made all the layoffs necessary to survive the recession so there is a stronger sense of security and spending is starting to resume? Could it be the switch in media focus to healthcare and off how bad the economy is that is lifting the dark spending anxiety cloud that has been looming over us?
I like to think that the reason Rain or Shine Kids is experiencing this growth is because buyers are finally understanding the value of our 5-in-1 protective blankets. That the marketing decisions I have made are actually showing there ROI (return on investment), and that more of our multi-function 'b' blankets are out in the world thanks to BabySteals.com - where we are now in their books as one of the fastest sell-outs (300 b blankets in 20 minutes!!). Actually, the 'b' blanket was so successful on BabySteals.com they are posting it again on Monday the 19th as their 'steal of the day' for $17.99!! Spread the word.
Rain or Shine Kids is also very excited that the high end Japanese department store Isetan has picked up our all weather WooBee product line. This is the perfect way to launch a high end product into the Japanese market. The launch is Nov 1st in one of their Tokyo stores and 3 blankets will be listed in Isetan's advertisement going out to 500,000 Japanese homes. I am looking forward to a long and successful partnership with this company via my distributor.
Hey - I just did a talk on the King 5 morning show about baby gear. You can check it out at http://www.king5.com/video/?z=y&nvid=406685. I will also be doing an interview on the Fox Q13 morning show live on Monday morning at 9:45. Should be interesting.
Hope everyone else out there is feeling the economic flow starting to move again.
